Publishers Weekly’s Jim Milliot and a panel of publishing experts for a lively discussion about the audiobook market. Tackling topics like: how to reach new audiences, technological advances, international markets for audiobooks, the growing emphasis on production quality and voice talent, among others.
StreamSource was tasked with providing short social shareable promos for the event, a live stream of the audio, and document the event for a pay-per-view video release the next day.
A few weeks before the event StreamSource produced a few videos to be post to Facebook and shared on other social outlets.
PRE-EVENT PROMO FOR SOCIAL OUTREACH
For the event itself, the audio portion of the panel presentation was streamed live with images…
SWITCHED AUDIO LIVE STREAM
After the event, interviews with panelist were recorded to be shared, and included in post-event editorial coverage.
POST EVENT INTERVIEWS
To continue to maximize the buzz about the event – in less than 24 hours – StreamSource delivered a completely edited and packaged video of the event available as pay-per-view.
And, if you would like to watch the whole event – here it is:
One of the presenters, Podium, represented the author in optioning one of their audiobooks, The Martian. It has since become a major Hollywood release. We created post-event promos and PPV content focusing on that aspect of the discussion.
POST-EVENT PPV CONTENT AND PROMO FOR SOCIAL OUTREACH